Skip to main content

FACEBOOK LAUNCHES ITS OWN VERSION OF PLAYABLE ADS TO IMPROVE GAME MONETISATION

When you’re on Facebook and an ad pops up, it can be irritating, especially if you do not have an option to skip it, and you’re being forced to watch it. We don’t want to be forced to see something we didn’t intend to, but what if those ads could be interactive. Facebook is launching its own version of something called playable ads across all its platforms. Playable ads are interactive ads for games, which allows people to play the advertised game before they download it.
According to a report by VentureBeat, Rick Kelley, vice president of gaming at Facebook, said in an interview with GamesBeat that advertisers will now able to pitch games using playable ads, which are interactive ad experiences in app-install campaigns on Facebook.
The playable add will potentially help games get discovered by players. “With 6 million apps on the app stores, it’s super hard to get discovered,” Kelley said. “Companies are shifting from volume to quality users, and it’s imperative we give them the tools to do that.”
A blessing or a curse
While these ads can be a lot more interesting, because they give the user an idea what the game will look and feel like, the fact remains that these are still ads, and well, advertisements can be intruding.
Well, Playable ads rive higher-intent installs from people who have experimented with the game and are therefore more likely to play after installing. Integrating this into the Facebook ads can help marketers drive installs. According to Kelly, however, Facebook’s version of these ads will come with a twist. First, the user will see a video of the game and then the interactivity will begin.
While “the result is a more rich experience,” in the scheme of things, its only benefiting the marketers.
Besides the markets, some gamers will probably be happy about being able to get a first-hand experience before downloading the games and then exploring whether they like it or not.
That’s all about the blessing part.
The ads can be a curse to those who have nothing to do with playing games. While we already know that the Keyword-SEO universe works in a manner that only those who are interested in gaming will see the ads, but then all of us have to see how far marketers can go. Ads keep popping up, and well, ads can be intruding.
That's not all. There's 'retention' and 'value' optimization
Facebook is testing something called 'retention optimization.' Retention with games can't be easy. It refers to the percentage of players who return to a game after certain periods of time, such as a day, or a week. Facebook is testing a way to optimize retention to help game developers.
Further, the social media giant is also testing something called 'value optimization,' which will essentially help developers spot their most valuable users and reward them. This is another marketing practice to retain the audience. Players who make in-app purchases can be extremely valuable to game developers, and rewarding them can ensure that never leave them and go away.

Comments

Post a Comment

Popular posts from this blog

10 Biblical Rules for a Happy Marriage

A quick look at the scriptures will show you what true happiness in a marriage really means. Here are just 10 Bible verses that clue us in on how a godly marriage should work: Never bring up mistakes of the past.  Stop criticizing others or it will come back on you.  If you forgive others, you will be forgiven  ( Luke 6:37 ). Neglect the whole world rather than each other.  And how do you benefit if you gain the whole world but lose your own soul in the process?  ( Mark 8:36 ) Never go to sleep with an argument unsettled. And don't sin by letting anger gain control over you. Don't let the sun go down while you are still angry  ( Ephesians 4:26 ). At least once a day, try to say something complimentary to your spouse. Gentle words bring life and health; a deceitful tongue crushes the spirit  ( Proverbs 15:4 ). Never meet without an affectionate welcome. Kiss me again and again, your love is sweeter than wine  (Song of Solomon 1:2). "F...
Post a Comment
Read more

Urban Myths of Children's Ministry

An urban myth is a strange or surprising story that many people believe, but which is not actually true. You probably remember some you heard growing up.  Here are a few of them. Alligators in the sewers of New York City.   The myth is that someone (probably a snowbird) brought some baby alligators back from Florida and flushed them down the toilet. They ended up growing into giant gators roaming the sewers. The fake moon landing.   The myth is that NASA faked the moon landings in a movie studio. The Jedi religion form.   This myth claims that if enough people fill out "Jedi" as their religion on their census forms, the government will have to make it an official religion. Walt Disney cryogenically frozen.   The myth says his body was frozen when he died with the hopes he could possibly be brought back to life from technological advancements. It says his body is stored in a deep-freeze chamber under the "Pirates of the Caribbean" attraction...
Post a Comment
Read more

Onion Juice For Hair: Benefits & How To Make

The use of  onion   juice  for  hair  growth has become a popular trend for those seeking a remedy for unexplained  hair loss .  Onion  juice, quite simply, is pressed from the onion plant, which comes in a variety of species in the  Allium  genus. One of the most widely available  vegetables  in the world, onions contain a rich supply of  vitamin C , various B-family  vitamins ,  sulfur ,  calcium ,  iron ,  potassium ,  manganese ,  phosphorus , and  magnesium , as well as other  antioxidants ,  phenolic  compounds, and  anthocyanins . This dense nutrient profile can have a number of positive effects on the body, including for hair growth. Benefits of Onion Juice for Hair Growth The top benefits of using onion juice  include  its ability to  moisturize  the  skin , improve  follicle  health, prevent  infection...
Post a Comment
Read more